🤖 EmojiScore: Behavioral Trust Analysis
Understand how our ML engine analyzes user behavior to generate trust scores.
What is EmojiScore?
EmojiScore is a privacy-preserving behavioral analysis system that generates trust scores (0-100) based on how users interact with your app or website.
Key Point: EmojiScore analyzes behavior, not identity. No personal information required.
How It Works (High-Level)
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1.
You send behavioral signals: Engagement level, session duration, interaction patterns
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2.
ML engine analyzes patterns: Compares against millions of data points to identify authenticity markers
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3.
Score generated: Returns 0-100 trust score with confidence level
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4.
You act on insights: Use scores to optimize experiences, detect fraud, earn premium revenue
What Gets Analyzed
✅ Behavioral Signals
- • Engagement patterns
- • Session duration
- • Interaction quality
- • Navigation patterns
- • Return visitor status
- • Time-of-day patterns
❌ NOT Analyzed
- • Personal identity
- • Demographic data
- • Location (beyond country)
- • Device fingerprinting
- • Cross-site tracking
- • Browsing history
Common Use Cases
💰 Revenue Optimization
High-trust users generate premium CPMs (2-4× higher rates)
🛡️ Fraud Detection
Low scores flag bot traffic, click farms, invalid activity
🎯 User Experience
Tailor experiences based on engagement quality
📊 Analytics
Understand quality of your user base beyond vanity metrics
Understanding Score Ranges
🟢
85-100: High Trust
Genuine, engaged users. Premium revenue rates.
🔵
65-84: Medium Trust
Normal user behavior. Standard revenue rates.
🟡
40-64: Low Trust
Suspicious patterns. Consider additional verification.
🔴
0-39: Very Low Trust
Likely bot/fraud. Block or challenge.
🔒 Privacy & Compliance
GDPR Compliant
No personal data collection. Behavioral analysis only.
CCPA Compliant
Aggregated behavioral signals, not personally identifiable information.
No Cross-Site Tracking
Analysis scoped to your app/site only. No third-party data sharing.
Example: Using EmojiScore in Your App
// Get EmojiScore for current user session
const score = await getEmojiScore({
user_engagement: calculateEngagement(),
session_duration: getSessionTime(),
interaction_count: getInteractionCount()
});
// Act on the score
if (score.emoji_score >= 85) {
// High-trust user: Premium experience
showPremiumContent();
enableFullFeatures();
} else if (score.emoji_score >= 65) {
// Normal user: Standard experience
showStandardContent();
} else if (score.emoji_score >= 40) {
// Low-trust: Add verification
requireEmailVerification();
} else {
// Very low trust: Likely bot
showCaptcha();
logSuspiciousActivity();
}
// Track revenue (automatic)
console.log(`Earned: $${score.revenue_attribution}`);